News

Trends in Brand Experience

admin August 15, 2016

It’s always interesting to keep track of what are the growing trends in brand experience and who is embracing these concepts. A recent Marketing Week article suggested that “live shows” are the “ultimate brand experience”. These live shows are aimed at giving consumers the opportunity to immerse themselves in a company’s idea.  Now Debenhams has […]

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Why successful Brand Experience will touch a range of senses

admin June 1, 2016

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand experience. Research has revealed that while 83% of commercial communication appeals to our […]

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We think there are three types of promotional agencies

admin May 25, 2016

We like to think that there are three types of promotional marketing agencies. There are those that call themselves “promotional staffing” agencies. There are others that call themselves “brand experience” agencies. And then there’s Ngage. We call ourselves a “brand experience implementation and promotional staffing” agency. But why have we decided on this “double the promotional […]

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A guide to choosing the right promotional staff and agency

admin March 23, 2016

Who are the they? There are many names for promotional staff, such as Promotional Staff, Promotional Models, Event Staff, Field Marketing staff, Sales Staff, Exhibition Staff, Models, Leafleting Staff, Festival Staff, Grid Girls, Hospitality Staff, Roadshow Staff and Hit Squads. A good agency take the time to match you up with the right staff for […]

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Why our promotional marketing approach is more affordable

admin

To fulfill the complete promotional marketing needs of our clients we aim to deliver a host of expert services. These include: –          Promotional staff –          Operational staff –          Specialist performers –          Event Managers –          Team Leaders –          Specialist trades –          Exhibition stand design –          Exhibition stand installation –          Promotional clothing –          Logistics planning –          Account management –          Live media planning –          Vehicle hire … to name just a […]

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Appeal to our competitors – Please only accept work you can deliver

admin January 4, 2016

At Ngage we have had the busiest December in history! Not only has this been due to a high demand from our current clients but unfortunately there are a number of promotional staffing agencies who accept work that they are not able to deliver. As an industry, it is very important to uphold quality of […]

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Integrated Experiential Campaigns

admin October 22, 2015

It’s rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered. Mr. Kipling devised an edible billboard in London, not only was this billboard an interactive billboard as it was being setup, but […]

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8 Great smartphone Apps for promotional staff

admin

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: – 1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make sure you’re not late with a […]

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The importance of managing promotional staff who work on their own

admin September 30, 2015

We recently delivered a national sampling campaign for Wilkinsons to sample their new ranges of own brand products. Ngage employed 50 promotional staff throughout the UK, for a single day of in-store sampling at 50 separate Wilkinsons stores. With this kind of activity, as you can imagine staff management and control is key! There are […]

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instore sampling

In-store sampling vs. outside sampling at supermarkets

admin September 21, 2015

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:- Objectives What are your brands objectives, do customers normally buy your product on their […]

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shopping centre

Shopping centre promotional site space

admin September 3, 2015

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do with the weather, proximity of shops and […]

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Quality of promotional staff in London

admin August 13, 2015

I have recently been asked if there is a difference in the quality of promotional staff in London compared to the rest of the UK! There is a very easy response to this question – in every city there are strong promotional staff and weak promotional staff! I know this sounds fairly simple but you […]

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Leafletting in Birmingham and London

admin August 3, 2015

There are rules around leafleting in many city centers in the UK. Gone are the days when you would run off 500 leaflets, call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner city councils, including Birmingham and […]

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Homebase changing rooms

admin July 31, 2015

We have recently managed a campaign with Homebase, which has resulted in an amazing “changing rooms” sponsorship of a children’s hospice in Walsall. You may have seen the transformation of the train station on television and Homebase wants to transform all spaces into wonderful places! To amplify what Homebase did in the train station, we […]

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Ngage delivers brand experience for new brand “Come Fry With Me”

admin July 28, 2015

New dining experience “Come Fry With Me” achieved take-off last week at Box park in London’s trendy Shoreditch area! Ngage delivered a product sampling campaign to launch “Come Fry With Me”  which plans on opening its first store in London in the autumn. To whet the appetite and understand how consumers would feel about the […]

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