E. & J. Gallo Winery
Gallo Family Vineyard Moscato Roadshow
Gallo Family Vineyards released Pink Moscato and we were tasked with creating an experiential roadshow bringing to life Moscato’s through the line campaign of ‘This Season’s Must-Have’. Inspired by fashion and a core customer of 18 to 34 year old females we devised a strategy to visit key shopping centres, train stations, consumer shows and negotiated a wine sponsorship of the We Are FSTVL.
The campaign ran for four months and in this time we delivered 348 staffing days, sampled over 265,000 consumers and sold in excess of £38,000 bottles of wine. We also designed, built along with rigged and derigged the ‘This Seasons Must-Have’ stand in all environments.