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Integrated Experiential Campaigns

Integrated Experiential Campaigns

It’s rare to find well thought out integrated experiential campaigns. This campaign conceived by JWT London is a brilliant example of how to ensure the various disciplines of any marketing activity are delivered. Mr. Kipling devised an edible billboard in...

8 Great smartphone Apps for promotional staff

We’ve come up with 8 of the best Apps for busy promotional staff and event managers: – 1) London tube map: It’s vital that you turn up for clients or events on time but London is a busy place and it’s not always the easiest to navigate. So make...
In-store sampling vs. outside sampling at supermarkets

In-store sampling vs. outside sampling at supermarkets

We get asked very often whether in-store sampling is more effective than outdoor sampling at Tesco, Sainsburys, Waitrose, Morrisons, Asda and Lidl. Whilst we have an opinion and stats on this there are a number of items you need to consider:- Objectives What are your...
Shopping centre promotional site space

Shopping centre promotional site space

For Brands wanting to engage with their customer in the run up to Christmas you need to consider the environments that your customers will be in. There is a growing trend in the UK for shopping centre shopping! Fairly obviously, the background to this has got to do...