Ngage utilizes a variety of strategic customer analysis methods to determine that we accurately focus our campaigns on where your customers are, where they go and what they do, to ultimately ensure that we do not waste a single penny of the budget allocated to market your brand. We have access to research databases that provide us with market intelligence, to make informed decisions when embarking upon the campaign design process. In addition, Ngage has developed its own system to monitor both competitor and/or aspirational brands who ngage in experiential marketing activities. During the design process we establish ways to effectively ngage with your target market. To this end, we host focus groups, which contain a niche cross section of your target audience. The focus groups offer us valuable consumer insight, which assists us in determining locations, time of need and method of delivery for the marketing of your product. As an agency we ensure all our campaigns are tactically designed. We combine both market research and consumer insight methods of research to define the outcomes when designing the strategy for your below-the-line marketing campaign.