Promotional Staff London

Why a successful brand experience will touch a range of senses

March 16, 2011

Can you smell a good marketing strategy? Will consumers like the sound of a new promotional activity? Well, according to the experts, all marketers should pay attention to more senses than simply sight when creating and delivering a marketing campaign or brand experience.

Research has revealed that while 83% of commercial communication appeals to our eyes, 75% of our day-to-day emotions are influenced by what we smell and there's a 65% chance of a mood change when exposed to a positive sound.

Unfortunately for too many companies, branding seems to mean a logo and a tagline. That’s it. However, this simplified outlook misses a wealth of opportunity to engage with the consumer. Instead, we believe, a company’s brand should permeate everything they do.

By thinking about the sight, smell and sound of a promotional activity, it could be possible to create a more unique and compelling brand experience that consumers will find more compelling in a variety of ways. So if they are not taken by the “look” of the new branding then they could easily be hooked by the sweet smells (for example, gorgeous perfumes in a soap store) or the sounds (for example, great music in a restaurant).

These ideas are supported by another marketing report that reveals that consumers feel a “personality connection” to the shops and stores that they most like shopping in.

Consumers were asked to rate whether they “loved” or “liked” a store as part of the survey by a global management consulting firm.

The study showed that 64% shoppers said they “loved” a particular retailer versus 34% that “liked” a certain store.

The reasons for this “love” of “like” rating included a feeling of emotional or personal connection with a store.

Tags : brand, experience, marketing, promotional, staff

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Agencies

The world of promotion can be daunting and diverse. Not everyone is an expert in promotional marketing and it can be difficult to know where to beginand how to select the promotional agency appropriate to your brand. With the help of promotional agencies, you can easily find the right staff, strategy and creative development to deliver a memorable and successful campaign. Promotional agencies will do all the hard work for you and make your marketing campaign seem effortless and professional.

Exhibitions

Exhibitions can be incredibly important in spreading the word about your brand or service. But if you do not have the right exhibition staff managing your stand, you may not be reaping the full benefits of your presence at exhibitions, speak to us about ways to maximise your impact at exhibitions, whether it be attracting your customers through an engaging stand or ensuring constant communication and lead follow up, we can suggest best practices.

Models

If you want to add a little glamour to your promotional campaign, then you may want to consider promotional models. By adding promotional models to a well placed promotion campaign you can set exactly the right tone and image for your product or service. The use of promotional models can really add the finishing touch to a campaign.

Successful Events

The key to a successful event is its event staff. It is these people who will be the face of your campaign. They will represent the product or service you are offering making it more memorable. This is why your event staff need to be competent, trained people who will be able to really make the difference to your event.

Promo Campaigns

Promotional campaigns need to be approached in a unique, considered way in order for them to be successful. One of the most important elements when it comes to promotions is the promo staff that you use.

Promotion girls

Promotion girls could be exactly what you are looking for to add that sparkle to your promotional campaign. You may have the right product and the right strategy, but promotion girls can add that personal touch and bright smile to your campaign. They can be the perfect link between you and your consumer.

Staff

Promotional staff make promotional campaigns contribute towards the success of a product or service. By engaging with the right people at the right time, you can achieve memorable brand experiences. You will however need the most appropriate profile of promotional staff in order to achieve this. At Ngage, we provide you with the perfect promotional staff for your brand whether it be for brand experience or field marketing.

Brand Experience implementation and promotional staff