
Leafleting in Birmingham and London
August 03, 2010
There are rules around leafleting in many city centres in the UK, gone are the days when you would run off 500 leaflets and call up a promotional staffing agency and tell them to supply you with staff to hand out the leaflets. Recently there has been a trend for inner city councils including Birmingham and London to license any leafleters. While it is not prohibitively expensive, you cannot leaflet without these licenses! Licenses can either be purchased in an individuals name or in a companies name and each license can be purchased for a 12 month period.
Applications need to be made through the Birmingham City Council and all applications take a minimum of 7 days to have an application approved. Ngage have applied for these licenses and can provide you with a cost effective way to deliver leafleting campaigns. There are a number of other areas that you should consider when putting together a leafleting campaign as follows:-
- Time of day and footfall figures
- Effectiveness of literature – attention grabbing
- Number of staff required
- Delivery and storage of leaflets
- Event Managers to manage breaks and where staff are positioned to ensure maximum exposure
- Promotional clothing
Should you require any further information on City Centre leafleting please contact Mark Meurer on 0845 6800682.
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Successful Events
The key to a successful event is its event staff. It is these people who will be the face of your campaign. They will represent the product or service you are offering making it more memorable. This is why your event staff need to be competent, trained people who will be able to really make the difference to your event.